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Even after many years dealing with light, lighting and effects, the task of creating unique experiences with real emotional impact, is still one that inspires us. The technology and concepts we bring to a given project, whether immense or modest in scale, demand fresh thought in every case. But whatever the project, our essential objective remains constant: to conjure emotions and moments of magic from light.
AO Creative brings together the world’s best creative talents. As a long-time partner of manufacturers, lighting artists and designers, our team can call upon a wealth of resources for any project. And because the best ideas need the best people to implement them, we draw upon our worldwide network of specialists to assemble the perfect production team for each project.
Because we know the latest equipment and the companies that manufacture it, we can create highlights and realize effects that are at the cutting edge of entertainment technology. With our technical expertise, we can ensure that different technologies interact flawlessly with each other. Employing light, fireworks, video mapping, drone entertainment and interactive elements, we take your audiences on high-altitude flights filled with wonder and magic.
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Working with state-of-the-art technology and highly trained specialists, our designers develop and realise spectacular, unforgettable shows studded with “wow” moments. We always consider both effectiveness and efficiency. Whether presenting architecture in a new and dramatic light, staging an event, be it permanent or temporary, we set out to provoke a visceral reaction in the onlooker – the “goosebumps” effect. Our customers value our insights because we bring magic and enchantment to the realization of their ideas.
Our worldwide network includes the best video, After Effects and Cinema 4D specialists. They know what is possible and are always coming up with new ways of inspiring others. Despite all the sophisticated technology, the individual, customer-oriented story is always our main focus. In the creation of all moving images, special attention is always paid to presenting the desired content in a way which enhances the emotional impact and the relevance of the narrative.
The French writer Victor Hugo (1802-1885) once remarked, “Music expresses that which can neither be put into words nor passed over in silence” – a statement as true today as it ever was. Music is an important element in many of our projects. It not only underscores but complements, stirring the emotions of young and old alike. Specially composed symphonies lend individuality and drama to each production, bringing highlights into sharper relief, while skilful use is also made of works from the classical repertoire, as well as themes and motifs emblematic of the subject and the location.
Good ideas, unless properly understood, cannot be properly realized. For this reason, visualisation (i.e. visual rendering) of ideas and concepts is a crucial stage in the process. The elaborate representation of installations through static as well as animated renders makes it possible to plan, discuss and refine them in meticulous detail. Each lighting effect is carefully tested, its visual impact assessed, and its sequencing optimized.
Programming and operating
Meticulous planning and conceptual clarity are essential for the precise realisation of any project. Of crucial importance is the programming of the lighting scheme, which is the backbone of the entire visual environment. This work is done in advance, previewed and checked in our own studios, then finalised on site, with the playback performed by experienced, highly skilled operators.
We are proud to work with the world’s most renowned creative artists and technical experts in the fields of lighting, laser and video, but to coordinate an extensive team drawn from a variety of disciplines presents a considerable challenge. To ensure logistical hitches are avoided, we insist on a thorough test phase, diligent planning and intensive customer care, paying scrupulous attention to any time constraints involved. Here, our close and long-standing relationships with our partners is a huge advantage.